I appreciate a lot of things, and I like a lot of things. They are not necessarily the same things.
In my personal dictionary, when I appreciate something it is usually on its more concrete qualities. I appreciate the workmanship of a well-built desk. I appreciate the fuel efficiency of a moped. I appreciate the cuss out of my laptop’s battery life. These are all quantifiable qualities: I can back up my appreciation with numbers and comparisons.
I also appreciate less-quantifiable things. I appreciate the way an illustrator uses facial expressions to convey emotion. I appreciate an author’s use of language to set a mood. I appreciate a composer’s ability to weave chords and melody together and a drummer’s ability to play the cuss out of some drums. These things are less quantifiable but still concrete to some extant.
All of these things add up to a healthy appreciation for something, and that is usually the biggest factor into whether I will recommend something for general consumption.
But it doesn’t mean I like it.
To me, liking something means I can connect with it on an emotional level. This connection is usually dependent on very personal factors: my temperament, my experiences, my ideals. Something I like will often remind me of or awaken in me a strong, unfulfilled desire for something, and it almost always ends up inspiring my imagination to go to new places.
It’s hard for me to recommend things on this basis alone. Usually if I like something, I’ll say things like “It’s not for everyone” or “Your mileage may vary.” I’m well aware of the personal nature of my feelings, and it’s hard to justify a recommendation simply based on that.
Maybe it’s a confidence problem: I’m not sure enough in my own taste to confidently recommend something. Maybe it’s a language issue, and I need to figure out the right words to use to differentiate my feelings. Or maybe it’s a false dichotomy, and I simply need to accept the fact that as a complex human being my opinions can be equally complex.
Maybe I just need to appreciate that I don’t always know why I like something.